hike to hook event

Event identity for 'Hike to Hook'.
Poster's and lanyards for participants. 
#1 Design an identity for a walking event at
Hook Lighthouse & Peninsula, Ireland.
#2 Increase dwell time along the route. 
The concept behind the identity is simple;
to actually experience the walk. 
To increase awareness of surroundings,
and develop an appreciation for the area.  
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